What is fast fashion?

The idea of fast fashion is trying to find the best, cheap options of clothing that fit the current trends of society. It’s taking high-end fashion designs on the runway and putting them in the market as fast as possible with lower prices in order to meet the demands of the people. Due to this, it constantly puts into the consumer’s minds that they need to continuously buy these types of clothing in order to stay updated with the current fashion trends. This then plays into an increase of overproduction and consumption that has made fashion the number one reason why our environment is like this today and also affects the lives of workers in this toxic industry.

To continue, fast fashion has a massive negative impact on our environment due to the unnecessary high use of toxic textile dyes, cheap material like polyester that is taken through the use of fossil fuels, and even the microfibers that add high amounts of plastics that affects our aquatic environments when those materials are being washed. Plus, the amount of overproduction equals more clothes being thrown away and bought by the consumers of this fast fashion.

Furthermore, fast fashion also affects the lives of humans, more specifically the workers in the industry. These factory workers are having to work in harsh, dangerous conditions with low wages and no respect for their human rights. These brutal working conditions have a negative downfall on these individuals’ mental and physical health.

This is why ModestGal Incorporated emphasizes the expulsion of using fast fashion practices in our company. We want to spread the word and educate others about the terrible impacts fast fashion has on our environment and the people living in our society. We are here for you, and we will do this by making sure all of our products come from eco-friendly materials that provide you with adequate access to the fashion you want to express yourself with. We strive for young women to express who they want to be, and not express what society wants them to be. Through our company, we want that change to happen together.